Using Custom Printed Products So As to Build Your Small Business

Starting a business is one of the hardest times that anyone can go through. This is especially true when you have never tried it before. As such, you need to market your brand and take it out there so that people can know who you are and the products that you are dealing in.

There are many ways in which you can reach your target audience. Making people aware of your goods and services is one of hardest things today in today’s world. However, there are many means in which you can apply so as to sensitize people about your brand.

One method that is widely used today is having custom printed products. There are different types of products that you can go for in this case. You can use car air fresheners, tote bags, disposable coffee cups and even key chains. In this article, we will focus on tote bags and disposable coffee cups.

Custom tote bags

These are ideal for all manner of activities. They can be used for grocery shopping or even collecting materials at trade shows. These bags have got a great branding power that you should take advantage of.

One of the things that have made the tote bags so famous is due to the fact that they are eco-friendly as compared to the plastic options. The bags serve so many purposes. When you distribute the custom tote bags, you are advertising your brand in a very inexpensive way. This is because the bags will be seen wherever the bearer goes thereby creating awareness.

Many companies hand out these kinds of bags at retail outlets, trade fairs and other such areas. As such, advertising is taken to a whole new level reaching far and wide.

There are so many colors, size, and style options that you can settle for when you are creating your bags. This means that you can come up with something that people will easily associate with your brand. So as to do it right, consider the material, the size, and the features.

Disposable coffee cups

This is yet another way in which you can build up your small business. While there has been a lot of debate about the use of disposable coffee cups, it still remains one of the most ideal way in which you can sell your brand. Most of us cannot go a day without several cups of coffee and therefore there is no better way to reach your target audience than to use coffee cups.

Due to the eco-friendly campaigns, there are disposable paper coffee cups that have been created. With these, you can do a custom print of your brand so that people may be sensitized about your services and products.

Coffee cups come in different sizes. You can also choose the kind of color that you want on your cups so that people can associate you with it. This is a very common trend today and it seems to be very effective.

What Do Millennials Expect Out of Their Career and Workplace?

Millennials are the young adults who were born after 1981 and are considered as the “future leaders” of the society. They have ambitious career objectives, are technologically sound, have high emotional intelligence and are ready to replace the “soon-to-retire” Baby Boomers. Unlike their predecessors, millennials look for more than just a job. They look for roles which are interesting and career progressing. This is why organizations need to redefine their management style, company culture and modify expectations in order to be more appealing to their leading workplace occupiers – the millennials.

“Millennials want to work for organizations that prioritize purpose as well as profit. It’s as simple as that.” – Punit Renjen, Global CEO, Deloitte

Here’s what millennials expect out of their career and workplace:

Flexibility

Millennials expect freedom, responsibility and flexibility early in their career. They like to adopt their own individualized approach and make their mark. Allowing the individual to apply creativity at work or adopting a less formal attire at work – are some few simple approaches – which will make a millennial feel trusted and comfortable in the organization. Providing clear and concise instructions, achievable goals and clear deadlines alongside of these approaches will enable them to develop their individuality and nurture their leadership qualities.

Using Technology

The millennial generation is renowned for their use of technology and their adoptability to new and upcoming technological changes. With most millennials preferring emails rather than face-to-face conversations with their employers and most of them believing that access to technology makes them more effective at work, it is of no surprise that adapting up-to-date technological advances in the organization will enable a millennial to be more productive and responsive. Millennials respond better to interactive online learning tools, online testing tools and training videos rather than lectures and conferences. Using technology means being more accessible, which the millennials resonate to perfectly.

Work Environment

A good work environment is all in the energy of the workplace rather than the office space being really pretty. Millennials expect the energy of the co-employees to be high and inviting rather than sit in closed cubicles. They feel more comfortable in a high energetic environment, a motivating, encouraging leader and open/well-ventilated work place. Millennials believe that having an open workplace gets rid of barriers – figuratively and literally – enabling them to engage with other co-workers in terms of work, knowledge, information sharing and creating a fun environment! Millennials expect their employer to be more of a leader than just a manager. Having someone who will provide a constructive feedback, discuss goals and offer advice for betterment provides a more structured development in terms of career and self-growth. Most of these work environmental factors enables a millennial to have a more experienced insight into the company’s vision and in return better retention and happier future leaders.

Work-Life Balance and Other Benefits

Young workers expect a better work-life balance. It is observed that millennials are ready to take up a lower paying job which provides a better balance and stability. Not only do millennials look for organizations providing better work-life balance but also mental and physical health programs. Companies may have to prioritize mental health of employees, as studies show millennial employees suffer from depression more than other generations (Approx. one in five millennials report experiencing depression – according to Research from employee assistance program provider Bensinger, Dupont & Associates).

To conclude, millennials have different wishes and desires in terms of work and career when compared to their predecessors. It is not uncommon to see these young workers have 4-5 jobs in the first 6-10 years of their career. Placing higher emphasis on skills development and career progression, millennials seek a job which provides growth in these areas. They want the company to inspire, support and invest in their potential. By encouraging their career development and workplace satisfaction, work will be more than just a job. By implementing better talent management solutions, organizations can make sure they help millennials recognize their capabilities and increase retention.

What You Need to Know About Business Analytics Training

WHAT IS BUSINESS ANALYTICS?

Business analytics refers to a practice of repetitive, systematic evaluation of an organization’s data, with emphasis on statistical techniques and tools associated with analytics such as SAS, R, Python, Hadoop etc. Business analytics has become the lifeblood of every organization. It has now been adopted by organizations that practice data-driven decision making, whether by human beings or machines that make fully automated decisions.

Business analytics is used by skilled professionals to extract useful insights from the enormous amount of data generated on a day-to-day basis. This data is treated as an asset by big corporations as it can help them to gain a competitive edge over others. It helps to identify the sources of problems, the reasons for them and gives you information on future trends regarding these issues. It can also help to predict and influence outcomes in customer behavior. With the advent of computers, storing and interpreting large volumes of data has become easier.

Skilled professionals serve as an aid in this endeavor, as they have the expertise and skills to infer meaningful information out of raw facts and figures.

SPECIFIC AREAS COVERED BY BUSINESS ANALYTICS

Two specific areas are covered by business analytics:

1) Business Intelligence

2) Statistical Techniques

BUSINESS INTELLIGENCE: If the organization has to predict future performance, it is vital to collect and interpret historical data relating to the various departments and members of the organization. Business Intelligence involves examining historical data associated with the performance of the departments and the team members working in the organization.

STATISTICAL TECHNIQUES: This area involves the use of statistical tools like descriptive analysis, predictive analysis and prescriptive analysis.

a) Descriptive Analysis involves understanding the current position of the organization by tracking key performance indicators.

b) Predictive Analysis involves assessing the likelihood of future outcomes by analyzing the trend data.

c) Prescriptive Analysis involves using historical data generated in the area of business intelligence and using it to produce suggestions on how to deal with parallel circumstances in the near future.

IMPORTANCE OF BUSINESS ANALYTICS TRAINING

The growing demand for talent in the field of analytics can be fulfilled by becoming proficient in the relevant skills and gaining the knowledge required for performing business analytics. This can be achieved by acquiring business analytics training. This training is essential to succeed in today’s highly data-driven and tech-driven world.

1) Training enables smart decision making

Business training will help you to access good and valid data. It inculcates the skills and expertise required for collecting, organizing, analyzing and interpreting data generated on a daily basis. These skills and knowledge bases can assist you to take smart, logical, and strategic decisions.

2) Training shifts your career to a promising field

Business Training helps existing employees as well as newcomers to advance their career and to reach greater heights. The job of a business analyst is now regarded as one that commands the industry’s best salary. The unparalleled demand for skilled professionals i.e. business analysts, has led to an upward trend in their pay packages and laid the foundation for a fulfilling, rewarding and exciting career.

Business owners – How to use modern technology to improve your company security

Technology has come of age, and the one area where it is making a huge difference is in security-related applications. Business owners no longer have to hire an entire staff of security guards and IT professionals to accomplish what can be done with very affordable tech that does much the same as a team of people. Sure, there will always be companies that rely on human eyes and ears for their security needs, but your business does not have to be stuck in that old security model.

The great thing about living in the computer age is that you can hook sensors up to check for just about anything. From motion to the use of chemicals, sensors can alert you to what is going on inside your business by updating information straight to your computer or smartphone. This gives you the ability to track and monitor a situation precisely how you have set up the sensors to feed you data. This is especially critical if you have areas of your business where no one but you are someone authorized should be.

High-tech Commercial Doors

Today’s modern businesses can have elaborate commercial doors designed to keep intruders out while preserving company assets and employee safety. These doors can be fitted with encryption coded locks and other advanced security measures. It is sometimes needful to employ the technical services of a company trained in commercial-doors methods—especially after an attempt has been made to breech a company’s security perimeter and damage has been done.

Protecting Digital Property

Another area where tech is being used to improve your business’s security is in the area of securing your digital property. This could extend to cover anything from the information on your company’s VPN to camera systems that monitor employees to ensure that the hacking efforts on your system are not an inside job. Plus, data encryption algorithms are used to obscure data to make it difficult for hackers to use even the data they do manage to steal from your company. Authorization protocols create yet another wall of protection to keep prying eyes off of your company’s sensitive information.

In order to protect your business in such a highly technical age, it is best to employ the latest in security tech to maintain a top-notch security perimeter. From cameras to apps, every inch of your business can be monitored on a constant basis. Often these measures are so affordable, it is amazing to learn that companies do not do more to protect their assets and employees from criminal activities.

Tips For The Best Employee Training & Development

Employee training is essential for an organization’s success. Training is a program that helps employees learn specific knowledge or skills to improve performance in their current roles.

Employee training is a process focused on communicating with and teaching an employee information and/or instructions. When things get financially tight in business, often employee training is the first thing to go.

Your employees are your biggest asset since they get the required work done so your organization can meet its business objectives.

For employees to be efficient, productive and adaptable, new skills are required, such as:

1. Critical thinking and problem solving.
2. Communication.
3. Collaboration.
4. Creativity and innovation.

Properly training newly hired employees is essential in any industry.

Failure to provide adequate training can result in job dissatisfaction, low productivity, and staff turnover. In your job, you may have spent time sitting through training sessions of questionable value.

Now your boss has assigned you to develop a training program on the job for the rest of the department. Development is more expansive and focuses on employee growth and future performance, rather than an immediate job role.

However, a trainer can combat this by demonstrating that training is actually a crucial part of employees’ and managers’ work.

Why Employee Training Is Important

Training is crucial because it:

1. Educates workers about the effective use of technology,
2. Ensures competitive edge in the market,
3. Promotes safety and health among employees,
4. Creates opportunities for career development and personal growth, an important factor in retaining workers
5. Helps employers comply with laws and regulations, and
6. Improves productivity and profitability.

This is a positive experience for everyone involved: The information gained can prove useful to others who may have the potential to partake in a similar situation, while people who have experienced a similar situation have the chance to talk about their solutions that worked effectively.

Develop a Training Program on the Job:

1. Analyze the training need
2. Design the training program
3. Develop the training program.
4. Implement the training program.
5. Evaluate the training program.

First and foremost, remember is that learning can and should be fun. Your staff members want to absorb knowledge, and they’ll most likely want to learn concepts when they are presented in a fresh, lively and exciting manner.

Putting a twist on your current employee training methods can help people become excited about learning. As you can see from the breadth and depth of employee training opportunities, the ways in which you can provide your employees the chance to grow and develop are limited only by your imagination.

Employee Training is also makes sense to adjust your course evaluation criteria over time too to match different training goals. And changing business environments, different learner profiles, and market and/or technological changes.

How Can Leadership and Personal Development Help Your Career?

You can equip yourself with the skills needed to become a competent leader

The road to professional growth and development is often lined with hurdles and setbacks. Unanticipated challenges can cause your career to become stagnant. At times, it might seem like whatever you are doing is not providing you with the desired results. Instead of feeling helpless or letting frustration engulf you, you need to take concrete steps to come out of the situation as a winner. By equipping yourself with the skills needed to thrive against any such adversity, you can steer your career towards the right direction. If you want to know how a course in leadership and personal development can be of help for you, read on.

What is the relation between leadership abilities and personal development?

The world is changing at a fast rate and so is the method of working. The current business scenario demands that you work and manage your responsibilities in a smart manner. No longer can you depend on the methods that were earlier considered to be effective. To survive in this challenging business environment, you have to improve your personal and leadership skills. Realising that personal development and leadership abilities are interrelated is the first step towards being self-aware and working to recognise your full potential. In order to be an able leader, you need to have a positive outlook. Personal development enables you to introduce positive changes in your life and look at things from an optimistic angle.

Why is it significant to improve your leadership abilities and personal skills?

Leadership skill is an indispensable requirement of attaining success in career and remaining ahead of your competitors. To be able to leverage the opportunities coming your way and to establish your credibility as a competent leader, you must possess the right skills and aptitude needed for the same. By improving your leadership abilities and personal skills, you will be able to gain confidence and develop the perspective required to face any situation or overcome any challenge aptly.

How can leadership abilities and personal skills be beneficial for you?

When you develop your leadership abilities, you will improve your capacity to perform in leadership-oriented roles within your organisation. Once you start handling leadership duties, you will gain deeper insights and your perspective will broaden. This will help you to make decisions and take responsibilities. By focusing on your abilities and working on your weaknesses, you will be able to recognise your potential and make the best use of it. On the other hand, personal development will help you to recognise your personal goals and work towards attaining them. By aligning your professional and personal goals, you will be able to chart a definite course of action to achieve the overall objective of your life.

What can you expect from a program in leadership abilities and personal development?

A program in leadership abilities and personal development can help you to grow as an individual and as an authority figure in your organisation. You can expect to gain in the following ways from such a program:

  • Improve your interpersonal skills
  • Assess your skills
  • Enhance your knowledge
  • Recognise your potential
  • Identify your strengths and weaknesses
  • Learn to manage your workload effectively
  • Inspire others to give their best in work

When to opt for leadership abilities and personal development course?Often people assume that leadership is for the top ranking people in any company or organisation. But that is a wrong notion. You can take up a course in leadership skills and personal development at any point in your career. Only when you have the skills for leadership will you be able to proceed in that direction.

Do you need help?

If you are struggling to make a mark as a leader or want to gain the skills required for the same, a management and leadership training provider may be able to help you. By understanding your goals and identifying your requirements, they will be able to chalk out a course targeted to meet your needs.

Benefits of Hiring Boutique Technology Consulting Firms

Here are the advantages that a small firm has over a large IT firm:

Specialized Services
If you are looking for specialized services such as education endowment technology, legal services etc, it is best to hire a boutique technology firm that specializes in that particular field. These boutique firms not only keep themselves abreast of their respective field, but also keep a tab on upcoming global trends, changes in their field and therefore can offer matchless services. Bigger firms which sell everything under their cart can never match the experience and expertise of boutique firms catering to specific services.

Responsive management
A small IT firm will have fewer tiers and it is more likely that the consultants working on your solution are more responsive to your ideas and issues. Also, with fewer tiers in between the management and the customer, it is quite likely that the clients will be directly dealing with the top management and as such the response would be much faster.

The consultants would be personally going over the project, with greater operational transparency. As such, the client would be kept posted throughout the progress of the project, something that is unlikely in case of a large IT firm with too many levels in between.

Also, a smaller firm would also mean that you would have a dedicated team working solely on your project from start to finish, thereby ensuring fewer hiccups and timely completion of the project.

Flexibility
Compared to bigger outfits, boutique IT consulting firms are more flexible in their approach. You’ll find them more collaborating and accommodating than their bigger counterparts. Also, at times, we find information not being percolated aptly to the downline, which certainly doesn’t happen with smaller outfits. In other words, you’ll have a small, dedicated team working wholeheartedly on your project.

Responsibility
Boutique firms are closely knit. The employees are directly responsible for their performance. Therefore, they are more attentive to the client and their queries.

Your Feedback is valuable to a boutique firm
Unlike large firms with many clients, your feedback and review about a boutique firm is really important to them. That’s why, they will leave no stone unturned to ensure full satisfaction to their client. Many a times, boutique consulting firms readily go an extra mile to keep their client happy- something you cannot expect from a larger firm with their rigid protocols.

Apart from the above, boutique IT consulting firms have a leaner organization structure and a strict eye on their overheads. Therefore, they may be able to offer competitive prices to their clients. Most importantly, these firms thrive on goodwill of their clients and that’s why, you can expect exceptional customer support service both during and after the completion of the project.

With our experience, we can deliver best quality solutions to your complex challenges big or small in an efficient and timely manner.

The Next Generation of Employees

There are plenty of materials on the Internet providing information about generations (Baby Boomers, X, Millennials, etc.) and most importantly how their working habits differ. However not that much is known about the youngest of them – the so-called Generation Z (later labelled as Z’ers). The first children that represent this generation are born in 1996 and is still arguable when does this generation end. Generally most people agree over the year 2014. It is important to shed some light on the topic because just in a few years they will be the major workforce on the market.

Major events like financial crisis and terrorists attacks have left their marks on people born after 1996. Maybe the biggest difference between them and the Millennials is that the Z’ers are less optimistic about the future compared to their ancestors. The insecurity that they feel is caused by the lack of financial and political stability. Despite that an interesting tendency is observed. Less students than ever work during the summer holiday. Probably a possible explanation to this phenomena is the fact that their parents (Generation X and Y) earn more money compared to previous generations. Furthermore employers should pay attention to the fact that salary alone is not motivation For Generation Z. It is much more important to have a job that makes the world a better place. They like to engage in social activities such as helping solve environmental problems, fighting world hunger, animal rescue and so on. It is of great importance to know that the culture and goals of an organisation make big difference when Generation Z representatives are looking for a job. They will undoubtedly prefer less paid job in a socially aware company rather than a better paid workplace with no social awareness.

Regarding technology Generation Z is the first generation ever that has no memories of a world without internet and social media. Fast access to any kind of information and communication via internet are taken for granted, they are not a luxury for the Z’ers. More than 70% of children who happen to be a part of this generation have smartphones and computers. That is why they spend the better part of their everyday life in social media, texting peers and following celebrities. Main characteristic of this young people is their tolerance towards difference. This means that they are open-minded and are able to work and live along with everyone regardless of their sex, origin or religious beliefs. Prejudice is not common among the Z’ers mainly because internet communication enables them to meet people from all over the world.

Representatives of Generation Z are believed to be great entrepreneurs. This belief is based mostly on their high education which makes them complex workers. A great deal of their skills is acquired thanks to the technologies they use since they were toddlers. Old school education is not something the can rely on. For example they do not seem to like teachers who just present them information which is easily accessible on the web. Good knowledge of technologies and understanding of how they work can really help the Z’ers run their own business one day in terms of advertising and presentation of a product to the right audience. Their job is not just to work. Employers should make workplaces that make sense and provide excitement, satisfaction and visible results. As an employees the Z’ers have a lot of requirements, so companies should live up to their expectations if they want to win them. Things like social engagement, open-mindedness and tolerance are of great importance for Generation Z. And finally one thing which this generation is really good at – multitasking. You can really rely on its representatives when is comes to doing several things at once.

Trends That Will Make Your Business Thrive In 2018

A new year is here and along with it comes a new set of goals and purpose for your business. The trends of the year are already heating up, and your company needs to form early adoption to ensure you make the most of these moneymaking opportunities. Consider investing in these trends of 2018 to help your business startup flourish throughout the year.

Local Advertising

Reaching your local customers has never been easier or more important as localized advertising takes this promotional activity to a whole new level. Through advanced search engine optimization (SEO) techniques, you are able to make your business startup visible to the exact base of customers that have interest in your product. Using local landing pages, city keyword search terms, and the use of pages such as Google MyBusiness, you can allow your company to be found by those that are searching for a business near them. This personalized approach to reaching customers is hot for 2018 and is a sound way to market your business throughout the year.

Advanced Technologies

Hardly a day goes by without a mention of artificial intelligence (AI), machine learning (ML), or Internet of Things (IoT). These technologies are allowing business startups to interface with their customers in a new and exciting way. Adding these advanced technologies into your business not only can improve the customer experience for consumers, but it can also streamline and make your operations more efficient.

Higher Wages

For 2018, you’ll see a surge in the minimum wage being paid to workers. Increasing your wage earnings for your employees can make your business a more attractive place to work and help garner talent that would otherwise not have been possible. Your employees are a direct reflection of your business startup and paying them a little more can go a long way in ensuring that you have a workforce that maintains your company vision and brand.

Remote Workforce

More and more employees are signing up a for positions that offer remote working environments. As your business grows, you can expand your presence globally through a remote workforce. This will allow your business startup to secure top talent from around the world and keep your operations flowing 24/7. You’ll be able to maintain a lower overhead with a remote team and give your employees a position that is highly desirable and sought after in 2018.

Millennials

The focus of the New Year is on Millennials as this large population of customers has come of age and has an immense buying power to wield with business startups. This gaggle of buyers is focused and ready to make buying decisions that can help to increase your business startup’s revenue. Understanding and honing in on this generation of consumers can provide a generous bump in your profits as you target them with technology-enhanced products and services that you market to them on the very channels they submerge themselves in. Emphasizing Millennials for 2018 can add to your business startup’s bottom line and increase your fan base and followers throughout the year.

Influencers and Experts

In 2018, the need to have a subject matter expert or influencer support your business startup’s products or services can boost your brand’s visibility with consumers. These experts have clout with customers and are often the reason that they choose your business startup over your competitors. Consumers are turning to subject matter experts and influencers to give them advice and provide them with the solutions to their everyday problems with your products and services. Th opinions of these experts matter to the masses and can help bolster your business startup in 2018.

Blockchain

If you haven’t heard of blockchain, you soon will as the technology is making strong headway in 2018. This technology allows for real-time, safe documentation and monitoring and can help your business startup become more transparent with your customers. The ability to hold digital transactions in a more friendly and accountable way makes blockchain a technology that can literally change the way that you do business in 2018 and beyond.

E-Commerce

The need for a brick and mortar store has literally become passé as consumers choose to do the majority of their shopping online. E-commerce is taking over, and more business startups are making a foray into online sales in lieu of a physical store location. Consumers are responding with resounding acceptance making it possible for your business startup to thrive in the e-commerce space and gain consumer loyalty with online sales.

Values

The trend in 2018 for businesses alike is a focus on values. Consumers are turning to brands that have the same values that align with their own and foregoing the ones that don’t. Outlining the values that your business startup stands for early on can give you traction with customers that are like minded and believe in the same morals as your company does. Keeping your values front and center with your customer base is a new way to attract clients to your business and keep them coming back for the long haul to buy your products and services.

Customer Experience

In 2018, the customer experience also becomes more important as consumer look to brands that provide them a positive buying experience. Interacting and engaging with your customers can help achieve loyalty with them. When buying from your business startup is an occurrence that a consumer enjoys, they are more likely to return to your business for a second, third, and fourth purchase. They spread the word that your business startup is one to frequent and keeps your company top of mind with many new customers.

Keep these trends in mind as your business moves in 2018 to help it achieve maximum success in the New Year. You’ll reap the rewards of staying on top of the trends that your customers are demanding and increase your revenue with vigor as you find these new ways to promote your business startup and interact with your customer base. Good luck and continued success in 2018!

Business and Passion

Every business person will experience challenges. This is a default setting in life – Challenges will always come. But, what separates the businesses that rise and rise, from those that experience failure after failure?

(Caveat: This is not to say that there are businesses that never fail. ALL businesses fail at some point. Some, however, rise from ashes and shine through.)

Passion, then, is the key ingredient between throwing in the towel, or getting up to fight the next round. There is a refining moment where every business owner goes through intense heat. This heat can either polish you or finish you completely but it all depends on the level of passion in the business.

To always keep your goals ahead of you is tough when everything is bursting at the seams. This is why asking questions is a survival skill.

“Why am I doing this? What works? What doesn’t? What can I do better?”

These questions tackle the level of passion you are carrying for the business. Sometimes, answering these questions may make you revisit exactly how you ended up in that business. This in turn focuses on your motivators. They are the little coals that keep your passion alive. They make going through the grime seem worthwhile even though the outlook seems bleak. As long as you keep asking these questions, you automatically take your mind to your motivators. That’s why challenges really should never worry you, but dwindling passion should ring alarm bells!

So, when passion starts to dwindle, simply repeat the questions, “Why am I doing this? What works? What doesn’t work? What can I do better?”

Once you have your mind on your motivators, the dying passion will be revived once again.

Why am I doing this? It’s the path towards achieving goal X, Y, Z…

What works? So far, what have I achieved? Am I still on my way there?

What doesn’t work? What has derailed me on this course? Is what I’m doing still viable? If I change course, what will still take me to goal X, Y, Z…?

What can I do better? What hasn’t stalled but isn’t performing well either? How can I affect the rate of growth? Do I really need more money? Can I do it differently? Can I borrow a strategy? Who has done this and it’s working for them?

When stalling, don’t resign. Ask. What you fear will always paralyze you. Once you question its power, you have a fighting chance left. Always ask.

The lifeline of passion, it seems, lies in the hands of the one willing to question the circumstances rather than just resign.